50 research outputs found

    Video Games: Opportunities For Information Systems & Technology Enrollment

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    Enrollment in information systems and related fields has been on the decline for over a decade. At the same time, video games are increasing in popularity, especially with undergraduates. Departments at 222 American schools offering video game related undergraduate degrees were analyzed to determine which academic fields have integrated games into their curricula. A majority of the programs were offered either by art / design departments or computing departments, with only one program hosted by a business school. Opportunities still exist within information systems and technology programs to incorporate video games as part of their curriculum

    Key Factors Affecting Purchase Intention In E-Commerce

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    Thailand E-Commerce market has progressively grown in the last decade. However, most Thai consumers still hesitate to complete online transaction because of their perceived risk and lack of trust in Thai vendors. This paper aims to investigate the structural model which pertains to the perceived risk and lack of trust that affect Thai consumers. The purpose of this study is to understand the main factors that affect consumers’ purchasing intention in both perceived risk and trust

    Designing a Social Networking Prototype: An Action Research Approach in Building a User-Centric Web 2.0 System

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    In this paper we explore the possibility of using Web 2.0 technology to build a social networking tool, where users are the main participants during the design and implementation phases. Although Web 2.0-related research has gained momentum in recent years, much of the research focuses solely on studies where users only use the system instead of playing an integral part in the design process as well. Our study relies on both users’ input and usage patterns to drive each step of the design and implementation cycles. Hence, we employ both Soft System Methodology and Action Research to diagnose, evaluate, and provide guidelines and research instruments to examine various types of Web 2.0 technologies and services. We present a prototype, the purpose of which is to help users accomplish networking within a small group. We also discuss lessons learned from the project’s life cycle from the perspectives of both the system’s users and its designers

    The Efficacy of Social Learning Technology on Case-based Learning: A Task-Technology Perspective

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    The use of social technology in classroom has shown various results. This paper focuses on using social technology as a case-based learning tool. A total of 116 students in a public university in Thailand were formed into teams, and spent two weeks in discussing a Harvard business case via the social technology; Edmodo. After the experiment, an online survey is conducted with these participants to assess the individual learning performance in case-based learning via social technology. Task-technology fit (TTF) was also used to assess the impact on learning performance and the tasks that the students perform by using Edmodo as a learning tool. Our findings suggest that social technology be used as a fit learning tool to improve students’ understanding of business cases. We concluded that the higher perceived task-technology fit for the social technology, the better learning performance in both near and far knowledge for the students

    Promoting the Use of Online Social Technology as a Case-based Learning Tool

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    Social technology is proliferating and influencing different aspects of society. However, very few studies have examined the use of such a technology for a case-based learning pedagogy. This preliminary study investigates the use of social technology as a case-based learning tool to improve the effectiveness of case-based learning in the classroom. A total of 116 students in a public university in Thailand were formed into teams and spent two weeks discussing a Harvard business case via the social technology Edmodo. After the experiment, an online survey was conducted with these participants to assess the efficacy of using Edmodo for solving this case. The Task-Technology Fit (TTF) theory was used to assess the impact of case-based learning and the tasks that the students had to carry out. The findings of this preliminary study suggest that the TTF theory could be used as an effective theory to help better understand not only the user behaviour but also the usefulness of online social technology as a case-based learning tool. However, the theory may not be able to fully capture the complexity of online social technology adoption in the case-based learning context. Theoretical and practical implications are drawn from the findings of this preliminary study

    Affective and Social Factors Influencing the Continuance Intention of Using Social Technology for the Case-based Learning

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    The proliferation of social technology poses both a threat and an opportunity for the delivery of traditional case method learning in business schools. This paper extends the expectation confirmation model (ECM) to examine the possibility of delivering the case method learning via social technology. A total of 90 students in a public university in Thailand were formed into teams, and spent two weeks in discussing a Harvard business case via the social technology Edmodo. After the experiment, an online survey is conducted with these participants to assess the influence of affective and social factors on their continuance intention. Our regression analysis shows that in addition to affective factors the social factor of information and knowledge sharing can help improve the accuracy of predicting a student’s continuance intention of using social technology in case method learning. The analysis result leads to theoretical and empirical findings for business schools to consider adopting social technology as the next-generation tool for case method teaching

    MIS2.0: Designing the Next Generation MIS Course Using Social Networking Technology

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    The major objective of this paper is to explore, via a design science research methodology, the implementation of a social constructivist learning framework for an introductory MIS course. Facebook was used as a learning artifact to build and foster a learning environment, and a series of features and activities using this artifact were conducted to utilize the social interactions amongst the system’s users to foster constructivist learning. Various pedagogic strategies were used to integrate activities occurring both inside and outside of the classroom setting to achieve social learning. All features utilized were evaluated based upon activities and interactions amongst all users. The research findings show great potential for the implemented features, as well as the activities conducted to take advantage of these features, suggest possible features for use in similar future studies based on feedback from this study\u27s sample group

    An Investigation of the Determinants of Knowledge Management Systems Success in Banking Industry

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    The efficient knowledge management system (KMS) is one of the important strategies to help firms to achieve sustainable competitive advantages, but little research has been conducted to understand what contributes to the KMS success. This study thus set to investigate the determinants of KMS success in the context of Thai banking industry. A questionnaire survey was conducted in four major Thai Banks to test the proposed KMS Success model. The result of this study shows that KMS use and user satisfaction relate significantly to the success of KMS, and knowledge quality, system quality, service quality, and trust lead to system use and user satisfaction. However, this research focuses only on system and user-related factors. Future research thus can extend to study factors such as management support and organization readiness

    A Taxonomy of Security Threats and Solutions for RFID Systems

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    RFID (Radio Frequency Identification) is a method of wireless data collection technology that uses RFID tags or transponders to electronically store and retrieve data. RFID tags are quickly replacing barcodes as the “identification system of choice” [1]. Since RFID devices are electronic devices, they can be hacked into by an outsider, and their data can be accessed or modified without the user knowing. New threats to RFID-enabled systems are always on the horizon. A systematic classification should be used to categorize these threats to help reduce confusion. This paper will look at the problem of security threats towards RFID systems, and provide a taxonomy for these threats

    Two-Sided E-Market Platform: A Case Study of Cross Border E-Commerce between Thailand and China

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    Cross Border Electric Commerce )CBEC( has become an important e-commerce model allowing local consumers to purchase products from international suppliers through CBEC platforms. However, in order to synchronize and coordinate the transactions between international sellers and local buyers, CBEC stakeholders need to build an online platform that link between the demand and supply markets. Thus, the Two-Sided Platform models where both buyers and sellers on both sides can share necessary information to promote a synchronous and coordinated market transactions. The two-sided platform can enable streamline coordination of products information, pricing and logistics transactions which could result in an optimal endto-end CBEC supply chain activities. CBEC stakeholders such as suppliers, consumers, logistic and warehouse companies can gain advantages by expanding the network externality where all parties share relevant information with one another through the two-sided platform. In this study, we conducted interviews with stakeholders who are a part of CBEC trade for Durian and Cosmetics; two of the most popular products from Thailand for the Chinese CBEC market. The study concludes with the need from both demand side and supply side to have an end-to-end coordination. Thus, a supply side or the seller market platform need to be created and link with the demand side platform. Also, in order for supply side market to be created and sustainable in the long run. There are four factors that must be involves in the process 1( government support, 2( Supply Chain Coordination, 3( Online Platform Design ad 4( CBEC Customer Marketing Strategies
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